Since our founding in 1996, IFDA has helped home improvement businesses, starting with flooring, kitchen and bath dealers, grow with smarter advertising. IFDA.tech now puts the same data and technology in the hands of agencies, brands and operators. When OpenAI released ChatGPT in the fall of 2022, we knew it was a game-changer for the advertising industry and a wake-up call for IFDA.

Our team immediately began researching every aspect of Artificial Intelligence to determine the potential impact that Large Language Models, such as OpenAI’s ChatGPT and Google’s Gemini, could have on advertising. As a result, IFDA is on the leading edge of the AI revolution in advertising, and the home service companies we work with are the beneficiaries of this game-changing technology.

The proprietary consumer behavior prediction models we use can now accurately predict which homeowners in your market are most likely to hire for your trade in the coming months. The models also know when a homeowner in your market begins researching your services online, and when a household’s behavior shows it is getting ready to buy.

These models’ insights feed our AI-managed programmatic ad serving platform, which shows each homeowner rich media display and video ads tailored to the phase of the buying journey they are in. Your budget goes to the homeowners getting ready to hire, instead of being spread across everyone in your ZIP code.

Through IFDA.tech, agencies and businesses can access the same identity graph, intent data and prediction model directly, or have us run the complete campaign system under their own brand.